Gum Primer is a tube-colored, lump-free and long-lasting primer that gives extra volume and length to eyelashes. Thanks to its innovative formula that protects, volumizes and colors, Gum Primer can be used before mascara, but also by itself for a natural volume effect. The primer, rich in jojoba oil, wraps the lashes making them shiny, soft, sensible and sensual already from the first application. Its innovative applicator ensures maximum definition, explosive volume and light eyelashes, amplifying the effect and efficiency of your mascara.